Showing posts with label PR hack. Show all posts
Showing posts with label PR hack. Show all posts

Monday, June 9, 2014

Edge of Tomorrow (2014)

Live. Die. Repeat. That’s the smart mantra behind “Edge of Tomorrow,” the unfortunately titled but damn entertaining Tom Cruise sci-fi actioner that marries “Groundhog Day” to “Starship Troopers.” The trailers promises action and explosions. Those we get. But it’s also a surprisingly funny romp about a pompous PR-hack-turned-soldier (Cruise) who resurrects every time he is killed in battle against alien creatures that mesh robotics and Red Lobster dinner fare. How so? Not important. What is of interest: Dozens of those deaths are comedy gold such as when Cruise -– let’s face it, the guy has ego to spare –- eats some tires getting run over while escaping push-up duty. But there’s a better reason to cheer: Emily Blunt plays the kick-ass hero who pummels Cruise’s worm into a deadly warrior. Blunt -– best known for comedy -– is damn good. Never weak per some script mandate. Cruise again gives his all, his eyes going from vacant to deadly smart. Director Doug Liman (“Bourne Identity”) wraps up with a popcorn friendly finale, but the ride is worth repeat views. Female hero. Pure send-up of macho action tropes. Bill Paxton satirizing “Aliens” bravado. Far better than its given title. B+